Niles: Will MagicBands be a success at Disneyland?

MagicBands are coming to Disneyland. As a part of its creation of the following technology of the wearable-tech wristbands on the Walt Disney International Lodge, Disney introduced that it will be bringing the brand new MagicBand+ gadgets to the Disneyland Lodge later this 12 months.

Although Disneyland is my house park, I talk over with the Walt Disney International Lodge continuously and feature had a variety of alternatives to make use of the unique MagicBands. It’s not that i am a fan.

Disney evolved MagicBands to serve as as a handy, wearable theme park price tag, Fastpass go back move, Photopass ID token, lodge room key and hotel fee card. Simply faucet your MagicBand — which is connected on your Disney account — and you’ll be able to input the park or a queue, pay for a meal or get right of entry to your lodge room.

That’s nice, however for many guests, a MagicBand by no means in point of fact eradicated the will so that you can elevate a pockets or cell phone with you into the parks. You continue to wanted a central authority ID to shop for alcohol, as an example, or a cell phone with the Walt Disney International app to control your trip and eating place reservation instances whilst within the parks. Because you’re sporting playing cards and a telephone with you anyway, does any person rather than a kid in point of fact want a MagicBand?

Disney is hoping to supply some compelling causes to shop for one with its next-generation MagicBand+. The brand new MagicBands improve gesture popularity and be offering lights and haptic results. At Walt Disney International, MagicBand+ can cause interactive results within the parks, reply to middle of the night spectaculars and be used to play a brand new recreation in Famous person Wars: Galaxy’s Edge.

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Disney’s choice to carry MagicBand+ to Disneyland comes simply months earlier than rival Common Studios Hollywood introduces its personal interactive wristband. The Energy-Up Band will cause interactive components and observe guests’ rating in Common’s new Tremendous Nintendo International land when it opens in early 2023. Common popularized device-based interactive play in theme parks when it offered interactive magic wands in Orlando’s The Wizarding International of Harry Potter lands in 2014.

Lovers can debate which is a greater manner — Common promoting adapted gadgets for each and every themed land or Disney promoting one wristband that works all over in its parks. However I believe it’s value spotting {that a} theme park does now not must promote wearable tech to its visitors for them to interact in interactive play. Nobody is dressed in particular wristbands to take part in Ghost The town Alive at Knott’s Berry Farm, in spite of everything.

Granted, Knott’s manufacturing flows extra from the arena of improv theater than video gaming, which obviously evokes a lot of what Disney and Common are doing with interactivity of their theme parks. However even in that global, in the long run, it’s the video games that draw lovers greater than the equipment used to play them.

If Disneyland can be offering amusing, attractive interactions for MagicBand+ customers, it will have to be expecting to promote a variety of the brand new wristbands. If it doesn’t, then MagicBand+ would possibly finally end up like Glow with the Display and Good friend Mickey as some other overlooked alternative in theme park interactive products.

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