Niles: Common Studios creates an trade monster with Halloween Horror Nights

Knott’s Berry Farm will have invented the after-hours Halloween theme park tournament. However Common is operating arduous to make its emblem synonymous with Halloween from coast to coast.

As fashionable as Halloween Horror Nights could also be at Common Studios Hollywood, the development’s scale and attendance is dwarfed via its sibling at Common Studios Florida. Theme Park Insider readers voted Florida’s Halloween Horror Nights as the sector’s very best theme park Halloween tournament closing yr, and Common Orlando continues to outpace the contest with extra authentic homes and scare zones than somebody.

So in combination, the 2 shape an unbeatable mixture for theme park lovers who love haunts. Common does no longer dilute its emblem with kid-friendly Halloween occasions throughout the day. That is the studio that popularized the monster film again firstly of the 20 th century, and Common is sticking to that identification.

It’s that legacy that is helping give Common a bonus over Six Flags Fright Fest, its nearest competitor for national Halloween emblem dominance. Six Flags places on its Halloween tournament at a ways many extra places than Common’s two U.S. motels. However Common’s get admission to to fashionable film and tv houses is helping draw thousands and thousands of profitable out-of-market guests to its occasions.

The place does Knott’s are compatible on this? The park is a part of the Cedar Honest chain, however I believe that simplest probably the most devoted lovers and trade analysts in fact know that. Cedar Honest has deferred to branding its parks for my part fairly than growing a countrywide emblem to unite its houses, a los angeles Disney, Common, Six Flags and SeaWorld.

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That legacy now extends to Halloween tournament branding. At one level, Cedar Honest started the usage of the “Halloween Hang-out” emblem throughout its parks’ Halloween occasions, however Knott’s now opts for its Frightening Farm branding, taking a chainsaw to any strive via Cedar Honest to create a countrywide Halloween emblem to compete with Common and Six Flags.

Talking of SeaWorld, the corporate closing yr jumped into the sport via introducing its previous Busch Gardens Howl-O-Scream emblem throughout 5 U.S. theme parks, however it is going to want years of marketplace publicity to catch as much as the pinnacle get started loved via Common and Six Flags on this area.

In the long run, shoppers’ enjoy builds manufacturers. Common pours cash into its occasions, leveraging relationships with artists corresponding to The Weeknd, Jason Blum and Slash so as to add superstar energy to Halloween Horror Nights. Now it’s hanging extra effort into growing cross-country studies with its homes, to praise lovers for visiting Halloween Horror Nights in Orlando and Hollywood.

Common this yr has homes themed to The Weeknd, Blumhouse and its Common Monsters franchise on each coasts. However as a substitute of duplicating the homes, it has designed other takes on those ideas in every location, to inspire and praise lovers visiting each.

That’s a killer transfer, via an organization that is aware of a factor or two about slaying at Halloween. With Halloween Horror Nights, Common has created a monster within the trade. However growing monsters is what Common does very best.