California Pizza Kitchen likes to concentrate on what it does easiest, in keeping with Paul Pszybylski, senior director of culinary building.
So CPK took a very long time so as to add a burger to its menu.
That tournament came about on Oct. 4 with the debut of the West Coast Burger. It has now been at the menu for not up to a month within the Playa Vista-based chain’s kind of 37-year historical past.
“I’ve been with the corporate 13 years. I feel we’ve been speaking hamburger for a minimum of 10 years of that,” stated Pszybylski. “At the start, it was once more or less a comic story, however it were given to the purpose the place we felt we had been in a just right place to execute.”
He was once talking on a joint telephone interview with Scott Hargrove, leader advertising officer, who stated that obtaining previous the unconventional coronavirus pandemic gave CPK a window of alternative to innovate.
The chain were given its get started in Beverly Hills in 1985 and turned into recognized for its barbecued rooster pizza. That merchandise stays the most efficient vendor, despite the fact that the chain has additionally had luck with its salads, two-in-a-bowl soups and small plates.
“We’re all the time going to be centered first on pizza, and I don’t need that to get misplaced,” stated Hargrove. “The burger was once simply a large, transparent alternative to convey a bit extra CPK magic to the standard classes.”
“Being a number of cooks that essentially paintings on pizzas, we would have liked to be sure that our hamburger stood out,” stated Pszybylski.
The problem started with the beef, which is a mix of wagyu pork, chuck and brisket with a big grind.
The chain purchased flattop griddles for its kitchens to cook dinner the patty at a top temperature and get what Pszybylski referred to as a very good sear.
The patty is crowned with American cheese, applewood smoked bacon, caramelized onions, tomato, pickles, lettuce and a housemade sauce. The price is $17.99.
As an alternative of fries, it’s served with fingerling potatoes which are reduce in part and oven roasted, then smashed to 1 / 4 inch and briefly fried.
“It sounds lovely easy, however the procedure is elaborate,” Pszybylski stated.
With the burger introduced, his workforce is shifting directly to different tasks.
“We’re repeatedly innovating. We will be able to’t assist ourselves,” he stated. “If there’s one thing in the market we wish to consume, we wish to incorporate it into our menu.”